books I read – °research

| books to read | 2021 | 2020 | – | °research |


Marc Stickdorn, Adam Lawrence, Markus Hormess & Jakob Schneider
This Is Service Design Doing: Applying Service Design Thinking in the Real World

+business management 📈
#designthinking, #servitization, #strategy
Published: January 2018


Christian Kowalkowski & Wolfgang Ulaga
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business

+business management 📈
#businessmodel, #industry4, #servitization, #strategy
Published: April 2017


Thomas Fischer, Heiko Gebauer & Elgar Fleisch
Service Business Development: Strategies for Value Creation in Manufacturing Firms

+business management 📈
#businessmodel, #industry4, #servitization, #strategy
Published: May 2012


Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman & Torben Hansen
Marketing Management: 4th European Edition

+business management 📈
#strategy
Published: November 2016


Peter Buxmann, Holger Schmidt
Künstliche Intelligenz: Mit Algorithmen zum wirtschaftlichen Erfolg

+business management 📈
#ai, #innovation, #strategy
Published: September 2018


Kaj Storbacka & Risto Pennanen
Solution Business: Building a Platform for Organic Growth

+business management 📈
#businessmodel, #industry4, #servitization, #strategy
Published: February 2014