| books to read | 2022 | 2021 | 2020 | – | °research |
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Marc Stickdorn, Adam Lawrence, Markus Hormess & Jakob Schneider
This Is Service Design Doing: Applying Service Design Thinking in the Real World
+business management 📈
#designthinking, #servitization, #strategy
published: January 2018
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Christian Kowalkowski & Wolfgang Ulaga
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: April 2017
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Thomas Fischer, Heiko Gebauer & Elgar Fleisch
Service Business Development: Strategies for Value Creation in Manufacturing Firms
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: May 2012
![](https://thingsiread.ch/wp-content/uploads/2021/06/41zL3K1CCIL._SY346_-211x300.jpg)
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman & Torben Hansen
Marketing Management: 4th European Edition
+business management 📈
#strategy
published: November 2016
![](https://thingsiread.ch/wp-content/uploads/2020/02/buxmann_KünstlicheIntelligenz-210x300.jpg)
Peter Buxmann, Holger Schmidt
Künstliche Intelligenz: Mit Algorithmen zum wirtschaftlichen Erfolg
+business management 📈
#ai, #innovation, #strategy
published: September 2018
![](https://thingsiread.ch/wp-content/uploads/2020/09/410NYzRHSML-199x300.jpg)
Kaj Storbacka & Risto Pennanen
Solution Business: Building a Platform for Organic Growth
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: February 2014