| books to read | 2022 | 2021 | 2020 | – | °research |
Marc Stickdorn, Adam Lawrence, Markus Hormess & Jakob Schneider
This Is Service Design Doing: Applying Service Design Thinking in the Real World
+business management 📈
#designthinking, #servitization, #strategy
published: January 2018
Christian Kowalkowski & Wolfgang Ulaga
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: April 2017
Thomas Fischer, Heiko Gebauer & Elgar Fleisch
Service Business Development: Strategies for Value Creation in Manufacturing Firms
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: May 2012
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcom Goodman & Torben Hansen
Marketing Management: 4th European Edition
+business management 📈
#strategy
published: November 2016
Peter Buxmann, Holger Schmidt
Künstliche Intelligenz: Mit Algorithmen zum wirtschaftlichen Erfolg
+business management 📈
#ai, #innovation, #strategy
published: September 2018
Kaj Storbacka & Risto Pennanen
Solution Business: Building a Platform for Organic Growth
+business management 📈
#businessmodel, #industry4, #servitization, #strategy
published: February 2014